How to import Ahrefs data into Google Sheets

Ahrefs is a comprehensive SEO tool that you can use for keyword research, backlink analysis, competitor analysis, keyword rank tracking, and as an SEO audit tool. 

In this tutorial, I’ll teach you how to connect the Ahrefs API to Google Sheets in 5 steps:

  1. Install the Apipheny Add-on
  2. Generate an Ahrefs Token
  3. Choose your Endpoint URL
  4. Enter Ahrefs API Request into Apipheny
  5. Run the Ahrefs API request

Step 1.) Install and open the Apipheny add-on for Google Sheets

Apipheny is an API connector for Google Sheets. You can use Apipheny to connect your Google Sheets to unlimited API data sources, make unlimited API requests, and more. There is a 30 day free trial included.

1.) Install Apipheny by opening the following link on desktop and then clicking the Install button in the Google Marketplace: https://apipheny.io/install

2.) After you’ve installed Apipheny, open a Google Sheet and then click on the Extensions dropdown in the menu at the top.

In the dropdown list you should see Apipheny. Click Apipheny then click Import API to open the Apipheny sidebar in your Google Sheet.

open apipheny

Tip: you can open a new Google Sheet by entering this URL in your browser: sheet.new

Step 2.) Generate an Ahrefs API Token

To generate your API token, go to https://ahrefs.com/api/profile and click the Generate access token button:

Generate Ahrefs API Access Token
Generate Ahrefs API Access Token

Your token is now generated:

Ahrefs API Token
Ahrefs API Token

Copy your token to a safe location, because you’ll need it in the next steps.

Step 3.) Choose your Ahrefs API Endpoint

In this section, we’ll show you how to browse the Ahrefs API documentation to find an API endpoint URL that retrieves the information you need from your Ahrefs account.

If you already know your URL/endpoint and parameters, or you want to use the same example URL as us, just skip to Step 4.

To choose an endpoint, first open the Ahrefs API documentation page: https://ahrefs.com/api/documentation

On that page, you’ll see that the menu on the left contains a list of endpoints for the Ahrefs API:

Ahrefs API endpoints
Ahrefs API endpoints

An example endpoint is the refdomains endpoint, that returns the referring domains that contain backlinks to the target:

https://apiv2.ahrefs.com?from=refdomains&target=ahrefs.com&mode=domain&limit=3&output=json

The documentation for this endpoint contains a short description of the endpoint’s purpose, a table describing the accepted parameters, and a number of request examples:

refdomains Ahrefs API endpoint documentation
refdomains Ahrefs API endpoint documentation

All API calls to Ahrefs should be made to the https://apiv2.ahrefs.com base domain.

Ahrefs API root/base URL:
https://apiv2.ahrefs.com

Step 4.) Enter your Ahrefs API Request into Apipheny

Now go back to your Google Sheet and make sure that the Apipheny add-on is open, with the “Import” tab open.

In the Import Tab, enter these details into the add-on:

Method: At the top of the Apipheny sidebar, select the HTTP method (GET or POST) required by your API endpoint. For this example, we are using the GET method.

API URL: In Step 3, we explained how you can find the Ahrefs API endpoint that you need. Now copy the complete URL into the Apipheny add-on, where it says API URL Path (JSON / CSV), followed by any GET parameters required for your query.

For this example, we are using the ahrefs_rank endpoint that returns the URLs and their rankings. The URL for this API endpoint is:

https://apiv2.ahrefs.com?from=ahrefs_rank&target=ahrefs.com&mode=domain&limit=3&order_by=ahrefs_rank%3Adesc&output=json&token=your_access_token

If you use this same endpoint URL, just keep in mind that your_access_token should be replaced with the value you generated in Step 2.

Ahrefs API request entered into Google Sheets

Step 5.) Run the Ahrefs API Endpoint Request

Finally, click the Run button at the bottom of the Apipheny add-on and then wait for the Ahrefs API data to be imported into your Google Sheet:

Ahrefs API data in Google Sheets

After making a successful request to the Ahrefs API, try querying a different endpoint, or try using one of the more advanced features in the Apipheny add-on.

Google Sheets API: Import API into Google Sheets

API Tutorials



API Knowledge

What is an API?
What is an API URL?
What are parameters?
What is an endpoint?
What is an API key/token?
What is basic authentication?
What are headers?
What is a GET request?
What is a POST request?