Supermetrics has tried to solve the issue of reporting on marketing campaigns, but sometimes you can’t help but wonder – does a more affordable alternative to Supermetrics exist?
No doubt Supermetrics is a fair cost if you’re a larger agency, but if you’re just running a couple of accounts or an individual user, a lot of the features you’re paying for can quickly go to waste. Luckily, it’s possible to create your marketing reports for a fraction of the cost.
Before we start discussing the cheaper alternatives to Supermetrics, let’s talk about what Supermetrics is, its features, and its actual cost.
Supermetrics is a Google Sheets add-on that turns your spreadsheet into a business reporting system for web analytics, social media and online marketing.
Supermetrics also has a product line for Excel and Google Data Studio that you can use for reporting. Each of these product lines have different features.
Supermetrics can let you do the following things:
It can do a lot more, too, which makes it an amazing tool, as long as you’re a large enterprise with complex team compositions and roles — and a big enough budget.
For a lot of people, it’s just too expensive.
The pricing for Supermetrics for Google Sheets starts at $99/month.
It does have a free version, but that only allows you to connect Sheets to Google Analytics, which means it’s not worth it at all. Google has already made it possible to connect Google Sheets to Google Analytics via their official add-on.
Another problem with the pricing of Supermetrics is that, even if you only want to use just a few of its features, you still have to pay the full price.
All the features are bundled together. It doesn’t matter if you only want to use Supermetrics for just the custom JSON/CSV connector — you need to pay full price.
You see, as flexible and effective Supermetrics is, the plethora of features it has is often too much for the little guy. Unless you’re a massive company that can make use of all the features, you’re throwing away a TON of money each time you pay for the subscription.
It’d be like buying a smartphone and only ever using it for calls and texts — you’d be better off with something cheaper and more appropriate for the things you need to get done.
And, truth be told, there are a ton of cheaper Supermetrics alternatives that you can choose from.
Here are 5 cheaper Supermetrics alternatives to take a look at.
Apipheny is a Google Sheets add-on that makes it easy to use any JSON or CSV API in Google Sheets. If you’re manually exporting a CSV or Excel (XLS, XLSX) file from any software platform and pasting the data into Google Sheets, then you can automate that process by connecting your software platform’s API with Google Sheets.
This does make reporting easier, but as of now, there are no dashboard templates for data sources. You can also use the charts, graphs, and tables that are easily accessible in Google Sheets.
What also sets Apipheny apart from other free alternatives to Supermetrics is the price.
Supermetrics also has a custom JSON/CSV API connector but it’s bundled in with all of other Supermetrics features. So if you only want to use their JSON/CSV connector, you have to pay for the whole package.
When you install Apipheny, you’ll get a free trial that has all the same features included in the paid version. Once the trial expires, you’ll have the option to upgrade to an affordable annual or monthly subscription plan.
KPI Bees is a Supermetrics alternative that allows you to connect to Google Analytics, a few social media platforms, Search Console, an API using JSON, and databases. One of the upsides of KPIbees is that it has some templates for some of their connectors, saving you time in Google Sheets creating charts and graphs.
Even though KPIbees has preset templates to help with marketing reports the functionality has been a problem for some users. There have been multiple reports from users that have had trouble connecting their data or creating the dashboard in their beta product.
At the moment, all their features are free, but once they move out of beta, their free pricing tier is limited. The free plan includes Google Analytics, but as previously stated, Google Analytics already has their own Google Sheet add-on. Their full version costs $34.99 a month and includes all integrations.
Ad Stage allows you to report on advertising campaigns in Google Sheets. With their speciality being paid advertising, they have a feature that will allow you to set campaign monitoring & optimization rules.
Their strongest fit is reporting on social media. So if you do ad management only for search and paid social, this may be a product to consider. Ad Stage has an API connector, but it’s only limited to major advertising platforms such as Facebook and Google Ads. They have a 30-day free trial, and their packages start at $119/month after, depending on ad spend.
Analytics Edge is different from the other alternatives to Supermetrics because they are a Microsoft Excel add-on. The add-on has connectors for popular services like Google Analytics, Facebook Ads and others. Using Excel, the user can take advantage of Macros and Quick Queries.
Although the uniqueness of being an Microsoft Excel add-on has its perks, the drawback is the limitations of their free version. Like others, it only connects to Google Analytics for free. The other integrations that are available you have to buy a la carte. So while it supports multiple accounts from multiple sources, you may be paying upwards of $60/month, depending on the amount of connectors you want.
Klipfolio is the largest platform of the 5 listed so far. They are more of an online dashboard platform rather than a connector as well.
In my experience, Klipfolio is complementary to someone with a spreadsheet and analytical skill-set. This is because the platform is more geared towards Excel-savvy individuals with formulas, variables, and syntax queries. This can make learning Klipfolio a steep curve. They have tutorials, but many of them are aimed at a more advanced audience.
Overall, Klipfolio is a good platform if you have the patience or are doing reports at an agency. Klipfolio offers a 14-day free trial and starts at $49/month for individuals.
Unfortunately, an add-on that works exactly like Supermetrics and is completely free — doesn’t exist yet. If you want one that’s free, it’s possible if you DIY it via Google Apps Script.
But coding takes time, and, luckily, there are much more affordable alternatives out there that work just as well.
Supermetrics is amazing. It can let you do so many things and can give your business the potential to grow so much — as long as you know how to use it correctly and you have a team that can take advantage of its benefits.
Unfortunately, not everyone has the budget, the time, or the specific needs to take advantage of something as grand as Supermetrics. For the lone freelancer and the budding startup, Supermetrics is just too much.
You can get away with just using much cheaper alternatives to Supermetrics — and you don’t even have to compromise your work processes.
Products like Apipheny don’t completely replace Supermetrics. In fact, in certain use cases, some of them just won’t cut it. But for someone with specific, less demanding needs — products like Apipheny just make things easier.
As a data analyst, I cut Supermetrics out a long time ago. I had the skills and knowledge to make my own add-on that is not only more customizable, but is also more affordable.
And I’m sharing that with you today.
Apipheny is a “happy medium” between sparing software costs and a developer to maintain integrations. The more time you spend reporting data, the less time you spend actually doing the work you need to do.
So don’t let pricing eat into your margins, try the Apipheny Google Sheets add-on in the G-Suite Marketplace today.